Saturday 22 December 2012

The era of conspicuous consumption is over

Yesterday in a remaindered book shop, I saw a cookery book on offer at a knock-down price. Nothing new in that, but this one was called 501 Hints & Tips With Vinegar. A banner across the cover read, “The Only Vinegar Book You Will Ever Need!” which until recently would have been a blessed relief to customers agonising over how many to buy.

The fact that publishers are now having trouble selling such books is definitive evidence that consumer culture has finally turned a corner.

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