Q: When is an ‘ordinary nurse’ not an ordinary nurse?
A: When her photo appears on the Welsh Liberal Democrats’ website.
According to Wales Online, a photo on the Welsh party’s website purporting to depict an “ordinary worker” in a nurse’s uniform is in fact a stock photo of an underwear model called Louise Cole, who once appeared in adverts for Wonderbra. Not only that, but Ms Cole stood against the Liberal Democrats in the Henley by-election, representing the Miss Great Britain Party.
Wales Online also reports that this is not the first time a fake nurse has appeared in publicity for the Welsh party.
Mind you, Jonathan Morgan, Tory AM for Cardiff North, is going a bit far when he claims, “Lloyd George would be spinning in his grave”. It is more likely that the old goat would have heartily approved.
Showing posts with label political advertising. Show all posts
Showing posts with label political advertising. Show all posts
Sunday, 10 March 2013
Sunday, 23 December 2012
And the Tories wonder why they are still toxic?
The Conservative Party has just launched an advertising campaign in 60 marginal Tory seats, which seeks to demonise unemployed people.
The advertisement simply asks, “Who do you think this government should be giving more support to?” – then confronts its audience with a stark choice: a perfect, “hard working” nuclear family with two children, all smiling lovingly at each other, or an unshaven young man in a lumberjack shirt lounging on a sofa who “won’t work”.
This ad is wrong on so many levels. Joe Penny of the New Economics Foundation explains why it is misleading, harmful and offensive – and why it is in breach of the Advertising Standards Authority’s policy on good advertising.
The ‘nasty party’ has clearly not lost its nasty streak. If Nick Clegg is looking for an effective differentiation tactic, he could do a lot worse than disown this sort of ugly and poisonous politics.
POSTSCRIPT: It turns out that the Tories’ “hard working” family is a stock photo, which has appeared in about 30 other places, including Danone yoghurt vouchers, a Christian home-schooling CD, and posters for cod liver oil and a Portuguese dentist. A hard working family indeed.
The advertisement simply asks, “Who do you think this government should be giving more support to?” – then confronts its audience with a stark choice: a perfect, “hard working” nuclear family with two children, all smiling lovingly at each other, or an unshaven young man in a lumberjack shirt lounging on a sofa who “won’t work”.
This ad is wrong on so many levels. Joe Penny of the New Economics Foundation explains why it is misleading, harmful and offensive – and why it is in breach of the Advertising Standards Authority’s policy on good advertising.
The ‘nasty party’ has clearly not lost its nasty streak. If Nick Clegg is looking for an effective differentiation tactic, he could do a lot worse than disown this sort of ugly and poisonous politics.
POSTSCRIPT: It turns out that the Tories’ “hard working” family is a stock photo, which has appeared in about 30 other places, including Danone yoghurt vouchers, a Christian home-schooling CD, and posters for cod liver oil and a Portuguese dentist. A hard working family indeed.
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